THOR RAXLEN & STEVEN WEINZIERL DIRECTORS
THE COLLECTIVE @ LAIR PRODUCTION + EXPERIENTIAL
UNITED NATIONS CLIENT
RYOT AGENCY
THE GT3-R IS THE BENTLEY YOU CAN RACE ON A TRACK OR LOOK GREAT IN ANYWHERE.
FOR THIS PROJECTION EXPERIENCE, WE TOOK A STANDARD BENTLEY MOULSANNE AND, AFTER WRAPPING IT IN WHITE FABRIC, WE METICULOUSLY RECREATED THE GT3-R MODEL OVER IT. THIS 3-D MAPPING EXPERIENCE HIGHLIGHTED THE AWESOME POWER, SPEED, AND REFINED ELEGANCE OF THIS INCREDIBLE BENTLEY. THE PROJECTION WAS THE HIGHLIGHT OF AN UBER-EXCLUSIVE PARTY AT THE CONCOURS D’ELEGANCE BENTLEY HOUSE IN PEBBLE BEACH, CA. AS THE SHOW CONCLUDED, THE GT3-R WAS REVEALED ALONG WITH THE CHAMPION DRIVERS WHO HAD TAKEN IT TO VICTORY ON THE TRACK ONLY A FEW WEEKS EARLIER.
THIS IS A BENTLEY THAT GOES PLACES NO OTHER BENTLEY DOES. WATER, SNOW, ROUGH ROADS…THEY ARE ARE NO MATCH FOR THE ALL WHEEL DRIVE BENTAYGA.
THIS SUV HAD NEVER BEEN SEEN IN PUBLIC, AND WITH SO MUCH BUZZ SURROUNDING THE REVEAL, EVERYONE WAS DYING TO CATCH A GLIMPSE OF THIS BRAND NEW SUV. WE HID A GIANT 170X80 FOOT WATER PROJECTION SYSTEM IN THE BAY BESIDE THE CLUB HOUSE AT PEBBLE BEACH. AS THE PARTY FOR THIS ULTRA EXCLUSIVE EVENT GOT ROLLING AND THE SUN SET, WE ENGINEERED A FAUX LIGHTING STORM, DRAWING THE CROWD’S ATTENTION TO THE BAY. SUDDENLY, AN ENORMOUS WATER PROJECTION ERUPTED, AS WE REAR PROJECTED ONTO IT. WHEN THE SHOW FINISHED, THE NEW BENTLEY WAS REVEALED ON THE PIER. THE AUDIENCE GOT THEIR FIRST GLIMPSE OF THE BENTAYGA AS IT ROARED DOWN A SMOKE FILLED RUNWAY AND DISAPPEARED INTO THE NIGHT.
WHAT DO YOU SEE WHEN YOU ARE TRAVELING IN THE PASSENGER SEAT OF A CONVERTIBLE BENTLEY LOOKING UP AT THE SKY?
WE TOOK AN EPIC RIDE FROM SAN FRANCISCO TO LA AND CREATED THIS MINI FILM WHICH WAS THEN PROJECTED ON THE CEILING OF VARIOUS ART GALLERIES FROM LOS ANGELES TO MIAMI’S ART BASIL. THE EXPERIENCE WAS PROJECTED ON THE CEILING ABOVE A KABUKI-INSPIRED WRAPPED VEHICLE, AND AT THE CONCLUSION OF THE FILM THE VEHICLE WAS REVEALED.
VERIZON WANTED TO ANNOUNCE THAT FIOS WAS COMING TO BOSTON AND THEY WANTED TO MAKE A BIG SPLASH. WATER PROJECTION SEEMED THE OBVIOUS CHOICE FOR THIS EXPERIENCE. VERIZON HAD ALSO JUST REBRANDED AND WANTED TO SHOW OFF THEIR NEW BRANDING IN THE SHOW AS WELL.
SO WE CREATED A WATER PROJECTION EXPERIENCE THAT UTILIZED THE ART WORK FROM THE NEW BRANDING, INTEGRATING IT INTO THE STORYTELLING. WE CREATED A SERIES OF SIMPLE NARRATIVES WITH NODS TO PAUL REVERE AND BOSTON’S HISTORY, ALL TOLD WITH SIMPLE ICONOGRAPHY IN THE PALLET OF VERIZON’S NEW BRAND STYLE.
WITH KIEHL’S PRODUCTS, NOT ONLY DO YOU LOOK YOUNGER, BUT YOU CAN ACTUALLY REGRESS YOUR AGE.
TO CELEBRATE THIS, A CO-BRANDED EXPERIENCE WITH ZOOLANDER 2 WAS CREATED IN MANHATTAN. THE DEREK ZOOLANDER CENTER FOR PEOPLE WHO DON’T AGE GOOD WAS CREATED ALONG WITH THE 7 ½ STEPS NECESSARY TO RE-ATTAIN YOUTHFULNESS BECAME THE BASIS FOR THIS EXPERIENCE. PRE-EVENT FILMS WERE RELEASED SOCIALLY TO TEASE THE EVENT WITH THE LIKES OF ALEC BALDWIN, MARTHA STEWART AND OTHERS IN THEIR NEW “AGE REDUCED STATES”, THANKS TO KIEHL’S PRODUCTS. THE EVENT ITSELF KICKED OFF WITH A GALA RECEPTION OUTSIDE WORTHY OF A ZOOLANDER FASHION EVENT. THEN, THE PUBLIC WAS INVITED INSIDE TO EXPERIENCE FOR THEMSELVES HOW ONE CAN TRULY REVERSE THE EFFECTS OF FATHER TIME, THANKS TO KIEHL’S AND THE WACKY SHENANIGANS OF THIS ZOOLANDER INSPIRED EVENT.
WHAT BETTER WAY TO SHOW OFF A CO-BRANDED PARTNERSHIP BETWEEN BENTLEY AND BREITLING THAN TO CREATE “WATCH INSPIRED” CINEMAGRAPHS FROM IMAGES OF BENTLEY’S NEW SUV, THE BENTAYGA. THIS EXPERIENCE WAS PROJECTED ONTO BREITLING'S SIGNATURE SHOWROOM IN MANHATTAN ON 57TH AND 5TH DURING NY’S FASHION WEEK. THE NEW SUV ARRIVED IN GRAND STYLE AT THE CONCLUSION OF THE PARTY FOR ALL TO SEE.
