Founder, resident Viking, and chief creator of The Collective @ LAIR, Thor Raxlen is a veteran and visionary in the field of motion content, VFX and animation. After graduating from the University of Toronto with a degree in theatre, Thor turned to the emerging filed of digital filmmaking as another means of understanding the technical processes behind the art. After decades in the industry, Thor is an expert in live action shooting, digital effects, animation, and editing. 

Thor has channelled his passion for theatrical creation into many business platforms, including the foundation of Chelsea Digital (a part of Chelsea Pictures) and Guerilla FX, a concept to completion Production Company handling projects for TV commercials, websites/banner ads, and broadcast design. When it comes to the art, Thor has directed nearly every type of live action, VFX, and animation from simple pencil cell frame animation to pixilation to Mo-Cap, to liquid simulation, and complete CG modeling of cars from scratch. When it comes to the business, Raxlen and the talented group of artists and craftsman at Lair continuously strive to create a more flexible, efficient and smarter production model.